Marketing and Communications

Mission:

The Office of Marketing and Communications is responsible for strategically enhancing the visibility and reputation of our university. We manage and oversee all aspects of public relations, crisis communications, branding, web services, advertising, creative services, and social media to ensure a cohesive and impactful message across all platforms. Our mission is to support and collaborate with key areas including academics, admissions, advancement, athletics, community relations, and special events to foster a unified and engaging community presence that authentically tells the UPIKE story. Together, we strive to elevate our institution’s profile and foster a vibrant, informed community.

Our team is committed to:

● Public Relations and Crisis Communications: Crafting and disseminating clear, accurate, and timely information to maintain trust and transparency.

● Branding: Developing, maintaining, and protecting a strong, consistent brand identity that reflects our values and mission and resonates with stakeholders.

● Web Services: Managing the university’s web presence to ensure it is dynamic, informative, user-friendly and promotes engagement/generate leads.

● Advertising Campaigns: Designing and executing effective advertising strategies and strategic storytelling to promote our programs/achievements and generate prospective student leads and donors.

● Creative Services: Providing high-quality creative solutions to communicate our messages and stories.

● Social Media: Overseeing policy and official accounts, while offering guidance for other college accounts to ensure alignment with our overall strategy and stakeholder engagement.

We also provide guidance and support for all college internal communication to faculty, staff and students as requested.

Campus and surrounding mountains 2024

Media Resources

The office of Marketing & Communications welcomes local and regional media and news outlets to reach out to share the universities remarkable mission in academics, health care and athletics along with the accomplishments of its students, faculty, staff and alumni.

Contacts for media inquiries:

Amy Charles

PR Coordinator
606) 218-4487
AmyCharles@upike.edu


Request Services

The Office of Marketing & Communications serves as a resource for the campus community.

Please visit our MarComm requests page to find information about how to submit requests for your


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