Profile Guidelines

Your social media profile is one of the first things people will see when searching for your college, department or group. All University social media profiles must comply with any approved applicable University branding standards.

Profile Pictures

The template below combines the UPIKE logo and a short line of text to create a profile picture that identifies your profile. Other symbols or marks that are associated with your college, program, department or business unit may also be used as a profile picture.

Contact UPIKE MarCom if you need assistance with creating your profile picture.


Profile Names and Handles

Profile names (sometimes referred to as display names) are a place to identify specific department and college names on social media profiles. These are separate from usernames (sometimes referred to as handles).

In the example below, University of Pikeville is the profile name, whereas @UPIKE_Bears is the username. This example shows an instagram profile, but most social networks follow a similar format.

 Avoid using acronyms in display names unless the entire name does not fit within the character limit. If the full name of your college, department or group does not fit in the display name, include it in the profile’s bio so the profile can easily be searched for.

We encourage the use of “UPIKE” in all caps or other university identifiers in usernames/handles so that accounts are easy to search for and find. Capitalizing the first letter of each word where possible is also recommended so it is more easily readable (example: @UPIKE or @UPIKEStudentAffairs). Do not use “Upike” or “UPike”.

Below are the current character limits for display names and usernames by platform:

Social MediaDisplay NameUsername
Facebook5050
X5015
Instagram3030
Threads3030
YouTube6030
Snapchat5030
LinkedIn10050
Pinterest2015
Tumblr5032

Cover Photos

Many social networks have the option of uploading a cover photo. A cover photo is a wide image of your choosing that sits at the top of your profile, near or partially behind your profile picture. A good cover photo is an image that is eye-catching and aids your profile picture in representing your profile.

It’s important to make sure that your cover photo is the correct size so that it appears high quality and no important information is cut off. Checking both mobile and desktop versions after being uploaded is recommended, as some social networks crop them differently depending on the type of device being used. Below are the currently recommended upload sizes for cover images for each platform.

Facebook820×312 pixels (displays 640×360 on mobile devices)
X1500×500 pixels
YouTube2560×1440 pixels (safe area for mobile 1546×423 pixels)
LinkedIn1128×191 pixels

Bios

Your profile’s bio is a place to write a 1-2 sentence description of your profile. It should concisely summarize what group your account represents and can be used as a place to set the tone for your content. When relevant, a hashtag related to the profile can be placed at the end of your bio.


Website/Link

Most social networks allow a link to be added to account profiles. We recommend linking to your college/department/team’s specific webpage on the UPIKE or UPIKEBears website. Including a more general URL (such as www.upike.edu or www.upikebears.com) is not as useful to your followers.


Birthday Question

Many social networks have the option to include a birthday in the bio. This feature is designed for people, not brands. If a date younger than the age of someone who is allowed to have a profile on the social network is entered (often under 13 years old), your profile may be banned by the social network. For this reason, we do not recommend entering a birthday for your account’s bio.