Marketing & Communications

Marketing and Communications

Mission:

The Office of Marketing and Communications is responsible for strategically enhancing the visibility and reputation of our university. We manage and oversee all aspects of public relations, crisis communications, branding, web services, advertising, creative services, and social media to ensure a cohesive and impactful message across all platforms. Our mission is to support and collaborate with key areas including academics, admissions, advancement, athletics, community relations, and special events to foster a unified and engaging community presence that authentically tells the UPIKE story. Together, we strive to elevate our institution’s profile and foster a vibrant, informed community.

Our team is committed to:

● Public Relations and Crisis Communications: Crafting and disseminating clear, accurate, and timely information to maintain trust and transparency.

● Branding: Developing, maintaining, and protecting a strong, consistent brand identity that reflects our values and mission and resonates with stakeholders.

● Web Services: Managing the university’s web presence to ensure it is dynamic, informative, user-friendly and promotes engagement/generate leads.

● Advertising Campaigns: Designing and executing effective advertising strategies and strategic storytelling to promote our programs/achievements and generate prospective student leads and donors.

● Creative Services: Providing high-quality creative solutions to communicate our messages and stories.

● Social Media: Overseeing policy and official accounts, while offering guidance for other college accounts to ensure alignment with our overall strategy and stakeholder engagement.

We also provide guidance and support for all college internal communication to faculty, staff and students as requested.

Media Resources

The office of Marketing & Communications welcomes local and regional media and news outlets to reach out to share the universities remarkable mission in academics, health care and athletics along with the accomplishments of its students, faculty, staff and alumni.

Contacts for media inquiries:

Greta Slone

Director of Marketing and Communications
(606) 218-4461
gretaslone@upike.edu

Amy Charles

PR Coordinator
606) 218-4487
AmyCharles@upike.edu

Request Services

The Office of Marketing & Communications serves as a resource for the campus community. If you have communication needs, please submit a project request form.

Use the forms below to submit a Marketing & Communications project or a Digital Media Request (Photography/Video)

MarCom Project Request Digital Media Request

Note: Submission through these forms does not guarantee the project will be accepted. Communication will be given to the submitter about projects.

After submitting a project request, the Office of Marketing & Communications will contact you to conduct further assessment. We ask the campus community to be mindful of the teams current tasks and try to submit all projects with a lead time of at least two weeks, so the team can give your project the attention it deserves.

Additional lead time may be required for more complex projects including, but not limited to, advertising campaigns, video editing and large-scale print projects. A team member will reach out to you with questions about your project and if additional lead time is needed. Project requests will be prioritized appropriately.